A New Era for Crete Fifty years after Grecotel first opened its doors on Crete, the island that shaped its identity is entering a new chapter — one defined not by spectacle, but by a deeper, more intuitive kind of luxury. Across ten resorts and the storied Agreco Farm, the collection is reimagining what a modern Mediterranean escape can feel like. 4 At Creta Palace, long considered a classic, the transformation is striking yet understated. Breezy, light‐filled spaces and newly refreshed guestrooms set a relaxed rhythm, while a generous approach to dining — including multiple à la carte evenings and a coveted night at Agreco Farm — echoes the slow, convivial pleasures that define Cretan life. Nearby, Caramel has quietly reinvented itself as Grecotel’s first all‐inclusive boutique resort. Think low‐slung villas, private pools, and a culinary programme that favours craftsmanship over excess. Its “Farmer for a Day” experience at Agreco Farm offers families a rare chance to step into the island’s agricultural rhythm. For travellers drawn to architectural drama, Amirandes remains a standout. With Minoan‐inspired architecture and a setting that seems to float between sea and sky, it now pairs its theatrical presence with an all‐inclusive option and a refreshed collection of suites and villas. Guests drift effortlessly from Picasso‐lined dining rooms to contemporary Cretan menus that celebrate the island’s culinary heritage. Meanwhile, LUXME White continues to refine the Luxury Made Easy® ethos — an elevated, all‐inclusive concept designed to take the effort out of the holiday experience while preserving a sense of style and spontaneity. The new LOBSTERIA — a chic, lobster‐led dining concept — sits alongside an impressive wine library and a High Tea ritual that feels tailor‐made for British guests seeking familiar pleasures in Crete. Anchoring it all is Agreco Farm, a fairytale estate where heritage, sustainability, and storytelling converge. Young guests can explore the gardens and take part in gentle, hands‐on workshops, while adults gather for seasonal feasts that celebrate Crete’s deep‐rooted hospitality — a generosity of spirit that is felt rather than announced. As 2026 unfolds, Crete isn’t simply evolving; it is quietly reaffirming its place as one of the Mediterranean’s most soulful destinations, where luxury is defined by connection, authenticity, and the unmistakable warmth of Cretan hospitality. Grecotel returns to its roots, guided by the spirit of Cretan hospitality Book your Crete summer holiday - contact Beaver Travel on 01923 854986 January Sales Bonus Book by 15 January 2026 and receive 15% off bookings to Amirandes and Creta Palace
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